Talent Consulting

Employer brand events – moving from campus to mainstream

Recruitment events – a mainstay of graduate recruitment and widely used in retail and contact centre hiring – are on the increase –  reflecting the world of consumer marketing. What’s more, the effectiveness of the ‘event’ is less about who you met in person on the day (still important) but whether you captured people’s imagination and generated high levels of social media coverage.KLM – the Dutch airline – has a track record in running ‘experiential events’ which capture the public’s…

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