UNLOCKING COMPETITIVE ADVANTAGE: HOW TO BUILD A COMPELLING EMPLOYER BRAND

Talent has stopped being seen as a HR issue. Listen to the world’s CEOs and they’ll tell you: talent risk is the most eminent threat to their businesses.

In this white paper, we’ll show you how to portray your employer brand in a way that’s true to the reality of your organisation and (just as important) true to the organisation you aspire to be. We also answer the following questions:

• What is employer brand?
• Who is your employer brand for?
• Why should you manage your employer brand?
• How do you manage your employer brand?

Ultimately, it is our goal to give you the tools that allow you to build a reputation that attracts, engages and retains the people you need to drive your organisation towards future success.