CLEAR BLUE WATER – HOW TO STAND APART IN THE BATTLE FOR GREAT TALENT

Every day, we are bombarded with between 4,000 and 10,000 advertisements. Naturally, we don’t give every one our full attention. Our brains screen out the majority they consider irrelevant, so that we don’t get overwhelmed.

Recruitment messages – designed to grow awareness and excitement around job opportunities – are just one subset of advertisements fighting for our attention in this intense daily contest.

In such a ruthless environment, talent attraction techniques have evolved and adapted. Modern recruitment marketing now draws heavily on consumer marketing practices and technology to ensure that recruiting organizations create clear water between themselves and their competitors for top talent and optimizes the chances that their messages receive the attention of the right candidates and fuel growth in healthy pipelines for future vacancies.

Our white paper will walk you through all the principles, philosophies and deliverables to succeed in this hugely competitive space.