Why we need to rethink employer brand.

In short I don’t think we do, well, not for the reasons cited in the article below, some of which I agree with and some I don’t.It strikes me that the approach in this article doesn’t seem to really come from the employees. And suggests the answer to the question “Who owns employer brand?”, is the CEO. Is it right that an employer brand comes from the CEO and everyone has to follow suit? – if that is the case it’s not a brand I’d like to work for.I always argue that employer brand is owned by…

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