Recruitment Process Outsourcing (RPO)

Why do some EVP & employer branding projects fail?

Employer branding is widely recognised as providing competitive advantage for employers looking to differentiate themselves in as crowded, candidate-driven marketplace.So why do so many projects fail to gain the traction needed in the marketplace?Based on conversations with employers across a range of sectors, here’s five top reasons why projects fail to deliver the promised returns – and how to overcome them.Lack of clear objectivesToo frequently, EVP/EB projects are launched with good…

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