Want to win more awards? Here’s our top tips.

TMP Worldwide has won 8 major awards and 2 Grands Prix in the past 3 months. And having been involved with judging panels over the years, we’ve built an understanding of what makes a winning award entry. Here’s some initial thoughts: 1. Solve a real problemYou need a fundamental communications problem to solve to ensure that your work has purpose and can be measured. And you have to prove it was effective; benchmarking and stats are crucial.2. Do something braveJudges – whether they are…

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