Promoting a Culture to Attract Digital Talent

By Robert Peasnell, Head of Growth, PeopleScout EMEA

It’s been a rough few weeks for Big Tech employees—from widespread redundancies and the end of home-working at Twitter through to 11,000 redundancies globally at Meta. Whilst there’s clearly a need to reshape both businesses, it’ll be interesting to see whether they remain the talent magnets that they once were.

Whilst recruiting has gotten easier for digital talent, it’s definitely not plain sailing. There are 45,000 jobs live today on LinkedIn alone for Software Developers in the UK.

According to Boston Consulting Group, 95% of digital talent want to work remotely at least once a week, and the vast majority want to work from home two or three days a week.

Plus, 68% would work remotely for a company based in a different country, and 55% who would move abroad for work.

What’s more, according to Sprout Social’s 2022 Index, company alignment with personal values is 74% more important to consumers than it was in 2021—and the same is true for employees.

Employers need to ensure that their EVP is authentic and nuanced for different employment groups and resonates with their needs.

Too many employers treat their social media presence like some individuals—providing an enhanced and retouched version of real-life, as opposed to an authentic and realistic view of the business.

We can’t all be Kim Kardashian. The greatest error is pretending to be.