Poros or Puglia – what links employer branding and holiday choices?

As the first snow settles over the UK, it’s inevitable (and traditional) that people start to yearn for some sun and start holiday planning. For a few the choice is simple – a relative with a place in the sun or mother-in-law funding a family trip. For the majority it’s an exciting (and sometimes bewildering) time where self-expression, wistful ambitions, family constraints and budget all blend. Sound familiar?The travel industry has shifted from a reliance on big brochures and high street…