New global research – why ‘My employer’ – now the most trusted institution worldwide.

Fascinating insights from the 2019 Edelman Trust Barometer.Traditional power elite figures, such as CEOs, Government and heads of state, continue to lose trust as the growth of social media platforms shifted people’s trust from a top-down focus to a horizontal one in favour of peers or experts. Now we are seeing a further reordering of trust to more local sources, with “My Employer” emerging as the most trusted entity, because the relationships that are closest to us feel more…

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