Never mind purpose, what’s your legacy?

Wrestling with how to bring purpose into selling products is many modern marketers’ grand challenge. Similarly, how to bring purpose into an employer brand is a recruitment marketers’ challenge also. But are we thinking about it in the right way? A gathering of leading marketers unpicked the delicate balance…Authenticity is a non-negotiable of creating believable purpose-driven campaigns designed to help future employees see themselves inside your doors, happy, fulfilled and productive….

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