Maintaining reputation in choppy waters

Fascinating to see how – during these challenging times – some organisations and business leaders actions jar with their previously curated public images.Whether it’s Hiscox and their clash with policyholders, Branson, Haji-Ioannou or Tim Martin from JD Wetherspoon.These figures stand in stark contrast to some of the newer entrepreneurs who have emerged in the era of purpose, and garnered positive publicity for their actions during the crisis.Joe ‘The Body Coach’ Wicks, for example, hosting…

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