Talent Communications

Human, authentic, with a common purpose – winning employer brand DNA

I’ve re-read the recent Accenture report around the shifting relationships between brands and consumers – and the fact that up to 64% of people will cease using the brand if they’re disappointed with its words and actions around a social issue. What’s equally surprising is the importance of how staff are treated in shaping consumer perceptions. ‘A great culture’, ‘transparency’ (with supply chain and employees) and ‘treating staff well’ provide the greatest level of differentiation – and…

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