Talent Communications

Gender Stereotyping – Banned in advertising

In a word – Hurrah!This news genuinely makes me so pleased.Having children (one girl and one boy) and seeing first-hand how quickly they tie themselves to their gender is scary. When my daughter was 3 and walking around Toys ‘R’ us, she said “those are boys toys”. It blindsided me, where had she picked this up, because it certainly wasn’t me.And my little boy. Absolutely obsessed with tractors and diggers. He’s only 2 and a half, but so (overwhelmingly sometimes) affectionate. So where did…

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