Talent Communications

‘Gender-neutral’ ads to encourage female STEM apprentices

New strategies are being put in place to ensure female apprentices are not deterred from seeking a career in traditionally male-driven STEM roles and opportunities.A trial by the Institute for Apprenticeships and Technical Education (IfA) will drop words judged to be “masculine” – such as “determined” and “boasting” – in favour of more “feminine” words – including “kind” and “understand” .   It is important that we collectively boost apprenticeship access for women to increase diversity in…

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