EMEA: Employer Brand Conversation Shifts from Acquisition to Retention and Rebuilding

HRO Today Flash Reports are a series of ongoing research initiatives that address today’s topics of interest in the HR community. HRO Today Flash Reports are focused briefs that can be used to support business decisions and further discussion among industry practitioners and thought leaders. The markets served are North America, EMEA, and APAC. This report covers the EMEA region.

This report examines the practices of candidate experience measurement, employer brand practices and the impact of COVID-19 on employer branding. Best practices are shown by comparing those who consider their candidate experience top-tier vs. those with practices that are lacking.