Direct Line Group – the pioneering UK insurance business with multiple well-known brands including Churchill and Green Flag, has appointed TMP Worldwide – the Talent Advisory team of global RPO provider PeopleScout, to develop its Employer Value Proposition and Employer Branding Communications Strategy for 2022 and beyond.
Craig Morgans, Talent Acquisition COE Lead at Direct Line Group commented: “I’m delighted to once again be partnering with TMP Worldwide. The development of our EVP & employer brand is paramount to the development of DLG. It’s the thread that connects our actions to the employee experience, the catalyst behind all our communications and defines the way which we attract, retain, and develop the skills and employees we need to fuel the next era of DLG.
In a time of transformational change for talent acquisition, everyone is being challenged to think differently. I know from previous experience, that we’ve partnered with the right team to help innovative, push boundaries and create fantastic employer brand experiences that drives engagement and creates exceptional results.”
Robert Peasnell, Deputy Managing Director of PeopleScout said: “..we’re delighted to begin this exciting partnership with Direct Line and to work with Craig and the team to shape an authentic and distinctive employer voice for this pioneering player in their sector.