The AA

Rigorous market mapping

AA logo

Challenge

The AA had identified an opportunity to significantly expand the capacity of a Midlands contact centre. At the same time they wanted to shift focus away from customer service to more sales-oriented roles. But first, they wanted to understand if the location and available talent could support the proposal. If the AA was going to commit to the expansion they needed to be confident that the investment would pay off. So they teamed up with PeopleScout to find answers.

Approach

The view at PeopleScout was that the assessment could only be undertaken with robust and transparent evidence of the local employment market.

Using a mixture of online research and big data tools, we sourced detailed, comprehensive data, covering market capability, salary, talent distribution and competitor analysis including site size and skill capability.

‘The client was able to demonstrate effective manpower planning – winning the support of key stakeholders.’

Results

Armed with the in-depth insight into local labour and hiring potential that we provided, the client was able to demonstrate effective manpower planning – winning the support of key stakeholders.

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