Sellafield

A transformative story to engage entry level talent

Sellafield

As part of a new vision and strategy, Sellafeld Ltd had redefned and expanded their Graduate and Industrial Placement schemes, and they needed to hire more graduates and placement students than ever before. To help them do this, we developed a new brand messaging and visual approach that told their story across a range of channels – and signifcantly increased applications.

SOLUTION HIGHLIGHTS
• TRANSFORMATIVE BRAND MESSAGING
• COMPREHENSIVE ATTRACTION STRATEGY
• WIDER AUDIENCE
• INCREASED APPLICATIONS

SCOPE AND SCALE

We’ve worked with Sellafeld Ltd for several years, supporting their annual Graduate and Industrial Placement schemes. As part of an ongoing transformational journey, the organisation
had repurposed its values and strategy for the future. In response to this, they also redefned and expanded their schemes to attract and hire more graduates and placement
students than ever before.

SITUATION

Sellafeld Ltd needed to hire 55 graduates and 50 students. And, with a new vision and strategy, they were keen to develop their existing brand messaging to reflect the opportunities that these changes would bring. They agreed with us that a re-launch of the Graduate and Industrial Placement schemes was required, to tell the story of their transformation and engage candidates across the breadth of disciplines.

SOLUTION

ENGAGING BRAND MESSAGING
We worked with Sellafeld Ltd to develop an engaging recruitment value proposition (RVP). Using the RVP as a platform, our brand messaging and design conveyed the new vision and strategy, and what that meant for our target audiences, across a range of attraction materials.

COMPREHENSIVE ATTRACTION STRATEGY
This included careers fair materials, such as stands, leaflets and posters, and collateral for their online attraction strategy – graduate media, search engine Pay Per Click and assets for
their careers website. We also supported our client with their approach to media channels and the purchase of relevant job boards.

RESULTS

A WIDER AUDIENCE
The new Sellafeld Ltd RVP messaging has been seen by an audience of just under 1 million across all channels.

GREATER RESPONSE
With almost 30,000 people clicking to their website from media channels, Sellafeld Ltd now have a higher number of visitors to their website – 8% up on the previous year. And, with around 1500 applications, we’ve enabled them to gain a greater breadth of response across all disciplines.

 

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